Develop Your Signature Voice and Style
In bartending today, being known for a great cocktail is only the start. It’s time to take your talents from behind the bar and make yourself part of the spotlight by creating a personal brand that does more than just mix drinks. Whether it’s your signature cocktail or your signature style, it’s all about leaving a lasting impression on everyone—patrons, media, and the industry alike. Ready to shake things up? Here’s how you can stand out and be remembered!
“Mixing Cocktails is Easy, Mixing You into Them is the Magic”
Sure, making an amazing cocktail is important, but what really sets you apart is developing a style that’s unmistakably yours. It’s not just about the drink—it’s the whole experience you create. Your personal brand is like the perfect cocktail recipe: it’s a balance between who you are and how you show that to the world.
Start by reflecting on what makes you tick. What are your passions in life? Maybe you love old-school vinyl or have a flair for bow ties. Let that shine in your bartending style, from the way you talk to guests to how you shake that cocktail shaker. Try out different things—quirky glassware, bold garnishes, even a fun catchphrase—until you find what feels authentically you. And once you’ve got it? Stick to it! A signature brand, like a great Negroni, is something people come to count on.
Inspo: Maybe Sammy—ranked among Asia’s 50 Best Bars—blends classic hospitality with a splash of mid-century glam. The bartenders are known for their sharp, vintage looks and playful, theatrical presentations that make every visit feel special.
“Shaking Hands is Just as Important as Shaking Cocktails”
Bartending is about more than mixing drinks; it’s about mixing with people. Building connections with your guests is a secret ingredient that keeps them coming back. It’s not just about serving drinks—it’s about becoming part of their experience. A strong personal brand isn’t just about making the perfect cocktail; it’s about creating lasting relationships.
Start by chatting with your customers. Share the story behind your favorite cocktail, or ask about their drink preferences. Let them in on your journey—it adds a personal touch that makes the experience more memorable. And don’t let the interaction end at the bar. With social media, you can keep the conversation going. Post behind-the-scenes snaps, share your latest creations, and even shout out loyal customers. Want to take it a step further? Connect with local influencers or food bloggers to get more eyes on your brand.
Inspo: The Old Man in Hong Kong brings storytelling into every drink, weaving in literary references inspired by Ernest Hemingway. This turns each visit into an immersive experience, making their bar concept a regular talking point for patrons and media alike.
“It’s Not Just About What’s in the Glass—It’s About How You Present It”
We’ve all heard it before—presentation matters! For bartenders, it’s not just about what’s in the glass; it’s how you serve it. Presentation is your chance to make a killer first impression. It’s about more than just fancy garnishes or bottle tricks (although those are cool, too); it’s about how you carry yourself, engage with guests, and bring a little drama to the moment.
Need a tune-up? Try recording yourself while making a cocktail to spot where you can add some flair or finesse. Even seasoned bartenders keep working on their presentation—it’s just like practicing your pour. There’s always room to level up!
Inspo: Hiroyasu Kayama from Bar Benfiddich turns every cocktail into a ritual. His methodical, almost meditative approach creates an unforgettable experience that draws people in, making each drink feel like a performance.
“It’s Not Who You Know, It’s How You Keep the Connection Flowing”
Being well-connected is a huge advantage in bartending, but it’s about more than just swapping business cards. Networking is all about building real, meaningful relationships with people who can help you grow, whether it’s other bartenders, industry pros, or media folks. It could open doors to collaborations, competitions, or even a feature in a top publication.
Social media is your best friend for this. Share what you know, post photos and videos of your work, and jump into industry conversations. And remember, it’s not all online—attend industry events, competitions, and conferences to meet people face-to-face. You never know who might become your next mentor, collaborator, or even friend!
Inspo: Jigger & Pony in Singapore nails this. Not only are they featured in Asia’s 50 Best Bars, but they regularly host events and share behind-the-scenes content on social media, keeping them active in both the real world and the digital one.
By focusing on these key areas, you’ll build a personal brand that goes beyond your signature cocktail. Whether it’s your style, your connections, or your ability to captivate an audience, your brand will stand out in all the right ways, attracting patrons and exciting new opportunities. The bartending world is ready for you—so what are you waiting for? Time to stir things up!
