Cocktail photography is more than just capturing a drink—it’s about telling its story. The perfect shot isn’t just about aesthetics but about evoking the mood, setting, and craftsmanship behind the glass. To master this art, we turn to Anant Kumar, a leading Indian photographer whose expertise spans fashion and F&B photography. Having worked with top hospitality brands like Olive, Massive, and Impresario, and global luxury names such as Dior, Louis Vuitton, and Ralph Lauren, Anant knows exactly how to make a cocktail come to life through the lens.
Shooting the Right Shot
With his extensive experience, including working with liquor giants like Pernod Ricard, Bacardi, and Diageo, Anant shares his insights into what makes or breaks a cocktail shot. Here are his expert tips to elevate your cocktail photography game:
1. Tell the Cocktail’s Story
A common mistake in cocktail photography is focusing solely on the drink without considering the environment. “I’ve evolved from capturing just the drink’s beauty to telling its story,” says Anant. “I incorporate environmental elements, outlet backgrounds, props, and styling to reflect the cocktail’s theme and inspiration.”
Top Tip:
- Match the setting to the drink’s vibe. A speakeasy-inspired cocktail deserves moody lighting, while a tropical tiki drink should be shot with vibrant props.
- Use storytelling props subtly—glassware, garnishes, and bar tools should complement, not overwhelm, the frame
2. Light is Everything
Great photography starts with great lighting. If you’re looking to improve your cocktail shots on a budget, Anant’s advice is simple: “Your first investment should be a light.”
Top Tip:
- Use a single, well-placed light source and diffuse it for a soft glow.
- Natural light is your best friend—shoot near a window for a flattering effect.
- Avoid harsh, direct lighting that creates unflattering reflections on glassware.
3. Get the Right Angles
One of the biggest mistakes in cocktail photography is shooting from the wrong angle. “The correct angle for cocktails should be 45 degrees or eye level,” Anant advises. Shooting from a straight-on or top-down angle can flatten the drink, making it lose its dimension.
4. Keep the Ice and Garnishes Fresh
Melted ice and wilted garnishes are instant mood-killers. “A stale garnish can ruin an otherwise perfect shot,” Anant warns.
Top Tip:
- Use crystal-clear ice to enhance the drink’s aesthetics. Specialty molds or boiled distilled water can help achieve clarity.
- Prep garnishes just before the shoot and keep them chilled until ready to use.
- A quick spritz of glycerin and water can keep garnishes looking fresh longer.
5. Add Life to the Shot
Cocktail images can sometimes feel static. “Action shots and human elements give the drink more life,” says Anant. A well-timed splash, a bartender’s hand adjusting a garnish, or a slow pour can make a huge difference.
Top Tip:
- Capture movement—whether it’s a pour shot, a garnish being placed, or a splash of bitters.
- Introduce a human element by including hands or blurred background figures to create a dynamic feel.
6. Don’t Overdo the Editing
Over-processing can strip a drink of its natural charm. “Too much saturation, contrast, or sharpening makes cocktails look artificial,” says Anant.
Top Tip:
- Stick to light retouching to enhance colors naturally.
- Correct highlights and shadows subtly, especially on reflective surfaces like glass.
- Avoid aggressive filters that distort the drink’s actual appearance.
7. Composition is Key
A cluttered frame can take attention away from the cocktail itself. “Less is more,” Anant reminds us. A clean and intentional setup enhances the focus on the drink.
Top Tip:
- Use negative space to let the cocktail breathe.
- Limit props to one or two meaningful items that enhance rather than distract.
Final Takeaway: Shoot with Intention
Cocktail photography isn’t just about snapping a drink—it’s about crafting an experience through visuals. With insights from industry expert Anant Kumar, you now have the tools to elevate your shots from basic to breathtaking.
